TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a global rollout. This advancement coincides with a surge in AI-generated material, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered mass-produced AI material, a phrase for inferior, factory-style content that is often nonsensical or surreal.
Our research shows that a lot of users like content created using AI tools, ranging from computer-generated images to science explainers, and we intend to give people the ability to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
The platform announced that there are now 1.3bn videos on its network tagged as artificially created. Overall, over 100 mn pieces of content are submitted to the app every day, making AI content a minor part of its complete catalog.
User Control Features
Members will be able to limit or boost the level of artificial media they see by opening the topic control feature in the application and picking “AI-generated content”. Additional categories that can already be modified under the setting include current affairs, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines oblige users to label lifelike AI-made content, and it forbids harmful AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its terms of service.
In addition, the service will henceforth attach an “AI-made” watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This step is designed to help prevent users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally establishing a $2 million educational fund for professionals and groups to develop informative material about using AI responsibly. This project will assist non-profit groups dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, following discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is planning to eliminate a significant number of roles in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can protect employees by removing the most harmful content ahead of it gets reviewed by people. TikTok announced a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
